Neiman Marcus will be awarding a series of prizes to shoppers for completing various challenges with SCVNGR’s iPhone or Android apps now through April 10, 2011. Users of SCVNGR will be asked, for instance, to head to the beauty counter and snap a photo of themselves wearing a new shade of lipstick, or to identify a trend and take a photo of a piece that matches the trend.
After completing enough promotions, participants will be awarded a makeover from le Metier de Beaute (tier one) and, should they complete even more challenges, a “special” (i.e., unspecified) gift from Neiman Marcus’s customer service counter (tier two) and a chance to win a $2,500 shopping spree (tier three).
Neiman Marcus is attempting to ensure that less mobile-savvy customers can participate by providing in-store signage and instructional handouts.
The promotion is available at all Neiman Marcus locations nationwide. The only Neiman Marcus in Minnesota is in downtown Minneapolis.
Too bad this promo is not Blackberry friendly!